FOR SOCIAL MANAGERS & AGENCIES
Run several accounts without several subscriptions.
A saved template per client keeps every account visually consistent, and one long recording becomes a week of scheduled posts.
THE PAIN
- Every client needs a different look, remembered every time
- Per-seat subscriptions scale worse than the work does
- Client footage sitting on a third-party server is a contract problem
THE WORKFLOW
Record or collect the client footage
Apply the saved template for that client
Clip Series plus the queue fills the calendar
FROM YOUR PHONE
Capture on site at a client shoot, cut on the phone, and hand the project to the Mac for scheduling and delivery.
Zella for iPhone & iPad →WHEN THIS OUTGROWS THE FREE TIER
Saved templates and Clip Series together. One is how you keep five clients looking distinct; the other is how one shoot becomes a fortnight of posts.
Everything else here is free forever: the complete editor, all the AI, unlimited recording, and watermark-free export up to 2 minutes at 1080p. Pro is $89 once and covers Mac, iPhone and iPad on a single purchase. See pricing →
Managing social for several brands means volume, and volume is where per-seat subscriptions and cloud render queues start to hurt. Twenty videos a week across four accounts is not a creative problem, it is a throughput problem.
Zella is built for throughput. Templates hold each client's caption style, colour and layout so you are not rebuilding a look every time. Auto-Polish handles the repetitive cut. The multi-aspect queue handles the reshaping. And exports render on your own machine, so there is no queue and no per-minute cost when a client asks for eight versions on a Friday.
One purchase, no seat count, no monthly bill that scales with how busy you were.
WHAT YOU ACTUALLY SHIP
A week of posts from one recording session
Clip Series pulls up to six captioned vertical shorts from a single long recording.
A per-client house style
Save caption style, colours, fonts and layout as a template and apply it in one tap on the next job.
Platform-shaped versions of one edit
TikTok, Reels, Shorts, IG Feed, Square and YouTube presets, or all three main aspects in one Pro action.
Reactive content, same day
Shoot on the phone, edit on the phone, post from the phone, with nothing waiting on an upload.
THE HONEST ANSWERS
We need shared assets and collaboration.
Zella does not do that, and it is the clearest reason a larger agency might not pick it. There is no cloud library, no shared workspace and no commenting, because there is no server. It is a fast local tool, and shared storage stays your team drive.
How does licensing work for an agency?
Per Apple ID, as a Universal Purchase covering that person on Mac, iPhone and iPad. There is no volume licence today, so a five-person team is five purchases. That is still a one-off against most tools billing five seats monthly, forever.
Can it keep up with the volume?
Rendering happens on your own hardware, so throughput is your machine rather than a shared queue, and there is no per-export cost. The realistic bottleneck is how fast you can review, which is why Auto-Polish exists.
FREQUENTLY ASKED
Can I save a caption style as a template?
Yes. Templates store caption style, colours, fonts and layout, applied in one tap to the next project, which is how a per-client look stays consistent.
Is there an agency or team licence?
Not today. Zella Pro is $89 once per Apple ID, covering that person across Mac, iPhone and iPad.
Are there per-export or per-minute costs?
No. Rendering runs on your own machine, so there is no queue, no credits and no usage billing.
Can several people collaborate on a project?
No. There is no cloud library or shared workspace, because Zella has no server. Projects are files you can move yourself.
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