FOR SAAS & PRODUCT TEAMS
Release notes nobody skips.
A 30-second clip of the feature working beats three paragraphs describing it. Record, blur the test data, caption it and ship it with the changelog.
THE PAIN
- Written changelogs go unread
- Staging data and API keys end up on screen
- Every release needs a video and nobody owns making it
THE WORKFLOW
Record the feature in staging
Blur or pixelate anything sensitive
Captions, then export for the changelog and social
FROM YOUR PHONE
Record the mobile app itself with whole-device broadcast capture, which is the only honest way to show a mobile feature working.
Zella for iPhone & iPad →WHEN THIS OUTGROWS THE FREE TIER
Saved templates. Once every release video shares one caption style, grade and end card, a changelog clip becomes a ten-minute job instead of a project.
Everything else here is free forever: the complete editor, all the AI, unlimited recording, and watermark-free export up to 2 minutes at 1080p. Pro is $89 once and covers Mac, iPhone and iPad on a single purchase. See pricing →
Shipping a feature is only half the work. The other half is telling people it exists, and that usually falls to whoever has the least on that day - which is why so many release videos are an unedited screen recording with a hurried voiceover.
Zella makes the second half cheap enough to do every time. Record the feature, tap once, and you have a cut with the dead air gone, the clicks zoomed, captions burned in and the audio cleaned. Export a GIF for the changelog and an MP4 for social from the same project.
Because it is a one-time purchase rather than a seat-based subscription, it does not become a procurement conversation when the second and third person on the team want it.
WHAT YOU ACTUALLY SHIP
A feature announcement video
Screen recording with Auto-Zoom on the interactions that matter, captioned for a muted autoplay feed.
A changelog GIF that shows the thing
GIF export keeps zooms and captions, so a release note can show behaviour rather than describe it.
An onboarding or help clip
Callouts, 19 types, point at exactly the control you mean, with time and duration you set.
A bug reproduction
Region capture at exact pixel size, so the recording is sharp enough for another engineer to read.
THE HONEST ANSWERS
We need this for a team, not one person.
Worth being straight: Zella is licensed per Apple ID as a Universal Purchase, so it covers one person across their Mac, iPhone and iPad rather than a team seat. There is no volume licensing today. For a small team that is several one-time purchases and still cheaper than a year of most subscriptions; for a large org it may not be the right fit yet.
Does it integrate with our stack?
No, and that is a deliberate consequence of being offline. There is no API, no webhook and no cloud library to sync from. Zella produces a file. Where that file goes is your pipeline, not ours.
Can it record just one window?
Yes on Mac - full screen, a region you draw, a single window, or camera only. Region capture records at its exact pixel size so interface text stays crisp rather than being scaled twice.
FREQUENTLY ASKED
Can Zella record a single window?
Yes, on Mac you can record the full screen, a region you draw, a single window, or the camera alone.
Is there a team or volume licence?
Not today. Zella Pro is an Apple Universal Purchase covering one person across Mac, iPhone and iPad on a single payment of $89.
Can I export a GIF and an MP4 from the same edit?
Yes. Change the format and export again from the same project. Pro also renders 9:16, 1:1 and 16:9 in one action.
Does it work offline?
Yes. Everything except Auto B-Roll runs on-device, which also means no render queue between you and the file.
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