PRICING
Start free. Own it forever.
A free plan that out-features most tools' paid plans — unlimited, local, watermark-free. Upgrade once for the pro suite. No subscription, ever.
More than most tools put behind a paywall.
- Unlimited recording — no time limit, no video cap
- 100% local — no account, no cloud, no upload
- No watermark on your exports
- Full editor — cut, trim, ripple delete, undo
- Webcam bubble + blur / image backgrounds
- Silky cursor, click rings & on-screen keystrokes
- AI cleanup — remove silences & filler words
- On-device auto-captions
- Auto-zoom on cursor clicks
- Core transitions, titles & callouts
- Export MP4 / MOV / GIF up to 1080p
- One-click 9:16 / 1:1 / 16:9 reframe
Own the full creative suite, forever.
Everything in Free, plus:
- 4K export
- Full color suite — 18 LUT looks, Color Match, scopes & Color Board
- All 18 transitions (light leak, lens flare, warp…)
- Speed ramps, keyframe graph editor & motion blur
- Auto-reframe — Vision face / saliency tracking
- Polish Voice, Auto-Duck music & J/L-cuts
- All 6 caption presets + SRT / VTT / CSV export
- Pro callouts (keystroke, spotlight, blur) + kinetic title templates
- Feathered effect masks
- Versioned project snapshots
- Every future feature in the major version
macOS 14 Sonoma or later · Apple Silicon + Intel · Local-only · No cloud
YOUR FREE PLAN VS THEIR PAID PLANS
What other tools charge for, Zella gives you free.
Free caps recordings at 5 min, adds a watermark, and stores everything on their cloud. Unlimited needs $15/user/mo.
✓ Zella Free records unlimited length, watermark-free, 100% on your Mac.
Free is 720p with a watermark and 1 hr of transcription a month; only one clean export.
✓ Zella Free exports 1080p with no watermark and captions every clip on-device.
Free watermarks AI exports and needs an account; clean exports start at $9.99/mo.
✓ Zella Free has no watermark, no account, and no subscription.
No subscription
Free is free forever; Pro is paid once. No monthly bill, no auto-renew.
Money-back guarantee
30 days on Pro, no questions asked. If it’s not for you, get a full refund.
No cloud lock-in
Your projects are local files. Nothing expires, nothing is held hostage.
PRICING FAQ
Is the free plan really free?
Yes — Zella Free is free forever, with no account, no watermark, and no time limit on recordings. It is not a trial. Most tools put recording length, watermark removal, and 1080p export behind a paid plan; Zella gives you all of that for $0.
What do I get by upgrading to Pro?
A one-time $89 unlock of the creative-polish suite: 4K export, the full color grade (18 LUT looks, Color Match, scopes, Color Board), all 18 transitions, speed ramps and keyframe graph editing, Vision auto-reframe, Polish Voice and Auto-Duck, all caption presets with SRT/VTT/CSV export, pro callouts, effect masks, and project snapshots — plus every future feature in the major version.
Is Pro a subscription?
No. Pro is a one-time purchase with free updates within the major version. No monthly bill — unlike Loom, Descript, CapCut, and Camtasia, which are all subscriptions.
Does anything I make on Free expire or get held hostage?
Never. Your recordings and projects are local files on your Mac. There is no cloud, no account, and nothing is deleted or locked if you stay on Free.
Can I get a refund on Pro?
Yes — there is a 30-day money-back guarantee, no questions asked.