FOR FOUNDERS
Ship product demos without a video team.
Record a feature walkthrough, let Zella zoom and tighten it, and post a polished demo to your launch thread in minutes, not days.
THE PAIN
- No budget or time for an editor
- A raw screen-share link looks cheap next to a real demo
- Sensitive product footage cannot go to a cloud editor
THE WORKFLOW
Record the feature on Mac or iPhone
Auto-zoom on clicks and remove silences
Reframe, export, drop it in the thread
FROM YOUR PHONE
Caught a bug or shipped a fix while away from your desk? Record the walkthrough on your phone, let Auto-Polish tighten it, and post it from the same device - the footage never leaves it, which matters for pre-launch product.
Zella for iPhone →WHEN THIS OUTGROWS THE FREE TIER
The first demo that deserves a proper walkthrough rather than a teaser. Also 4K, because a soft demo on a launch page reads as an unfinished product.
Everything else here is free forever: the complete editor, all the AI, unlimited recording, and watermark-free export up to 2 minutes at 1080p. Pro is $89 once and covers Mac and iPhone on a single purchase. See pricing →
A founder's demo has to do something a marketing video does not: it has to survive a skeptical viewer who is deciding, in the first fifteen seconds, whether your product is real. That means the screen has to be legible, the pace has to be tight, and there cannot be four seconds of you finding the right tab.
Zella removes the parts that make founder demos look homemade. Auto-Zoom punches in on your clicks so a dense dashboard reads on a laptop. Auto-Polish cuts the silences and the ums, so the twelve-minute walkthrough you actually recorded becomes the four-minute one people watch. Blur callouts censor customer names and revenue figures without a second pass in another tool.
It also matters that nothing uploads. Demo footage tends to contain a staging environment, real customer data or an unreleased feature, and the safest place for all three is the laptop it was recorded on.
WHAT YOU ACTUALLY SHIP
A product demo for the landing page
Screen plus a camera bubble, zoomed on the clicks that matter, exported at 4K when the interface is dense.
A fundraising or update video
Talking head with a clean background, captions for the people watching on mute, and intro and outro cards.
A changelog GIF
GIF export keeps your captions and zooms, which makes it usable in a release note, a PR or a chat message.
A censored walkthrough
Blur callouts hide names, emails and figures, baked into the exported file rather than relying on the viewer not pausing.
THE HONEST ANSWERS
I have no editing skills and no time to learn.
That is the case Zella is built for rather than an obstacle to it. The realistic path is: record, tap Auto-Polish, watch it back, fix the one thing that bothers you, export. The timeline is there if you want it and you can ship without ever opening it.
Our demo footage contains customer data.
Then the upload step in most AI editors is a compliance conversation you do not want to have. Zella has no upload path and no account, so the footage never leaves the machine. Blur callouts handle whatever is still on screen.
Is $89 justifiable when Loom is free?
For a raw share link, honestly, often not - Loom is good at that. The case for Zella is when the video needs to be edited rather than just sent: silences cut, captions burned in, screen zoomed, exported as a file you own at 4K with no expiring link and no viewer sign-in.
FREQUENTLY ASKED
Can I blur sensitive information in a demo video?
Yes. Blur callouts censor a region of the frame and bake into the exported file, so customer names, emails and figures are hidden in the video itself.
Does Zella zoom in on what I click?
Yes. Auto-Zoom detects clicks and punches in on them, which is what makes a dense dashboard readable on a laptop or phone.
Is my demo footage uploaded anywhere?
No. Recording, editing and export all run on your own device. There is no account and no upload path, so staging data and unreleased features stay local.
Can I export a GIF for a changelog?
Yes. GIF export keeps captions and zooms, though not audio, which suits release notes, pull requests and chat.
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