CAPTIONS, TITLES & CALLOUTS THAT SELL
The people watching on mute still get the whole thing.
Most feed video is watched with the sound off, and an uncaptioned video simply does not land there. Zella transcribes on the device, styles the captions so they read as designed rather than auto-generated, and gives you twenty ways (nineteen on iPhone) to point at the exact thing you are talking about instead of saying "up here in the corner" and hoping.
Zella for Mac is coming to the Mac App Store, and Zella for iPhone is coming to the App Store. One Pro purchase covers both. See the mobile app →
WHAT CHANGES FOR YOU
- 01
Captions that look designed
Active-word highlight, kinetic presets and Text Behind Subject read as a deliberate style rather than an accessibility afterthought. That styling is a large part of what makes someone stop scrolling.
- 02
Point at the thing you are describing
Twenty callout types on the Mac (nineteen on iPhone), from an arrow or a keystroke badge to a spotlight, magnifier, leader line or blur, replace a sentence of verbal directions that half your audience will not follow.
- 03
Nothing goes to a transcript service
Speech recognition runs on-device on both platforms: no upload, no per-minute bill, and no student, client or patient audio sitting on somebody else’s server. On iPhone, translation into 19 languages has no network path at all.
ON BOTH PLATFORMS
What it does on each device.
On Mac
10 caption presets with active-word highlight, 20 animated title styles with gradient fills, stroke, shadow and box, Text Behind Subject using the on-device subject cutout, 20 callout types and 16 overlay blend modes. Titles are anchored and responsive, every callout is drag-editable on the canvas, and custom font import covers any language you need.
Get it at launch →On iPhone
9 viral caption presets with active-word highlight, SRT import and a transcript word editor. Transcribes 27 spoken languages, 18 of them verified end to end, or captions any of them in English with one labelled switch. Separately, a finished caption track can be rewritten into 19 languages via Apple Translation. Plus Text Behind Subject, 12 title templates with 16 kinetic entrances, full-screen intro and outro cards, 19 arrow & label types (callouts) and 16 blend modes. Title fonts are a 51-face grid you judge by eye, five viral faces bundled, with the Lyric look chipping one line.
Everything the mobile app does →
Same project either way. Hand it across as a .zella file and the clips, cuts,
captions, titles, callouts and effects come with it.
Mac and iPhone, side by side →
THE PROOF
The specifics behind the promise.
- Caption presets - Word Pop, Hormozi, Karaoke, Pop Box, Neon Glow, Clean Minimal, Beast, Highlighter, Bounce, plus Hero on the Mac (10 on Mac, 9 on iPhone)
- Active-word highlight; custom font import for any language
- 20 animated title styles with gradient fills, stroke, shadow and box
- Title fonts you judge by eye - a 51-face grid on iPhone with five bundled viral faces (Fjalla One, Archivo Black, Bangers, Luckiest Guy, Marker Pro), favourites a long-press away
- Per-line and per-word styling on Mac - select the words and restyle just them; the Lyric look on iPhone chips one line and keeps your line breaks
- Text Behind Subject - titles that sit between your background and you, using the on-device subject cutout
- 16 overlay blend modes for titles and callouts - screen, multiply, overlay, soft light and more
- Anchored, responsive titles; canvas drag-to-edit for every callout
- 20 callout types on Mac and 19 on iPhone - arrow, box, ellipse, label, keystroke, spotlight, number, blur, leader line, popup, magnifier, highlighter, underline, pixelate-censor, emoji, sticky note, scribble, timer, glitch region, plus the Mac-only corner-bracket Target frame (the Arrows tab on Mac, Arrows & Labels on iPhone)
WHEN THIS MEETS A PAID CEILING
Captions, every preset, every callout, the titles and the translation are free on both platforms. The only ceiling you meet here is the 2-minute free export cap, and only when the video itself runs long.
Everything else is free forever: the complete editor, all the AI, unlimited recording, and watermark-free export up to 2 minutes at up to 1080p. 1080p is free permanently, and a free export is never stamped. Pro is $89 once and covers Mac and iPhone on a single purchase, and every new install runs the full Pro set for its first 7 days with no card and nothing to cancel. See pricing →
SEE IT DOING A REAL JOB
Who uses this, and for what.
Lessons students can actually follow, made on the device you have.
Record the lesson, caption it on-device, and translate those captions into another language without any student footage leaving the room.
Read the workflow → PodcastersOne recording, a week of clips.
Turn a long conversation into short vertical clips with captions, without scrubbing the timeline hunting for the good bit.
Read the workflow → Support & Dev-RelClear how-to videos at support speed.
Blur sensitive keys, add keystroke callouts, and ship on-device captioned tutorials your users can actually follow.
Read the workflow →READ THE MANUAL
Every control, documented.
Local. Private. One-time price.
macOS 14 Sonoma+ · iPhone on iOS 18+ · Local-only · No cloud