EFFECTS & COLOR
Footage that looks graded, without a colourist or a plugin bill.
Raw camera footage looks like raw camera footage, and a viewer reads that as amateur before you have finished your first sentence. Pick a look, pull the intensity back until it stops shouting, and the whole video sits in one world. Auto-Polish deliberately leaves your colour alone, so a grade is always a decision you made rather than one applied to you.
Zella for Mac is coming to the Mac App Store, and Zella for iPhone is coming to the App Store. One Pro purchase covers both. See the mobile app →
WHAT CHANGES FOR YOU
- 01
One decision, applied consistently
Consistency is most of what reads as professional. A single look across every shot does more for how a video lands than any individual adjustment you could spend an hour on.
- 02
Your grade stays your decision
Nothing in the app quietly changes the look of your footage. Auto-Polish never applies a colour grade, which is a deliberate choice: your colour is the one thing an automatic pass should not overwrite.
- 03
Keep secrets out of frame
Blur callouts and feathered rectangle or ellipse masks censor a face, an API key, a customer name or a staging dashboard, so one thing on screen does not cost you the whole recording.
ON BOTH PLATFORMS
What it does on each device.
On Mac
28 built-in looks across Cinematic, Film, Modern, Special and Vintage, three of them Founder-exclusive, plus your own .cube LUT import and an intensity slider on every one. Vignette, glow, grain, pixelate, chroma and letterbox sit alongside exposure, contrast, saturation, temperature and tint. Live luma scopes and Color Match wait behind the Advanced Tools switch for the day two shots refuse to match.
Get it at launch →On iPhone
All 42 colour looks with an intensity slider, the full colour board, .cube LUT import and the whole effects pack, on-device - including the 2026 creator pack (Soft Glow, Bright Airy, Peachy, Terra Brown, Retro Halation, Tokyo Soft, Punchy), every one tuned to lift rather than shade. The three Founder cinematic grades ship here too, taking the phone catalogue to 45, and Auto-Polish deliberately leaves your colour alone.
Everything the mobile app does →
Same project either way. Hand it across as a .zella file and the clips, cuts,
captions, titles, callouts and effects come with it.
Mac and iPhone, side by side →
THE PROOF
The specifics behind the promise.
- Colour grades across Studio, Cinematic, Film, Modern, Special and Vintage - 43 on Mac and 42 on iPhone, plus 3 Founder-exclusive grades (46 and 45 in total) + intensity slider
- Every bright look brightens - zero baked vignettes, and an automated corner test on a portrait frame keeps it that way on every build; only five deliberately dark looks shade at all
- The 2026 creator pack on both platforms - Soft Glow, Bright Airy, Peachy, Terra Brown, Retro Halation, Tokyo Soft, Punchy - the grades creators actually run, every one tuned to lift
- AI background removal with 40 built-in scenes (20 still, 20 animated) or your own image / video
- Subject staging - position, scale, a soft backlight glow and a contact shadow that grounds the subject on its new background
- Blur callouts and feathered rectangle / ellipse masks to censor faces, keys and secrets
- Vignette, glow, grain, pixelate, chroma, letterbox + exposure, contrast, saturation, temperature and tint
WHEN THIS MEETS A PAID CEILING
The looks, the LUT import and the whole effects pack are unrestricted on the free tier, on both platforms. Pro adds Color Match and live luma scopes as part of the depth toolset. Three cinematic grades, Teal and Orange, Kodak 2383 and Film Noir, are Founder-exclusive on both.
Everything else is free forever: the complete editor, all the AI, unlimited recording, and watermark-free export up to 2 minutes at up to 1080p. 1080p is free permanently, and a free export is never stamped. Pro is $89 once and covers Mac and iPhone on a single purchase, and every new install runs the full Pro set for its first 7 days with no card and nothing to cancel. See pricing →
SEE IT DOING A REAL JOB
Who uses this, and for what.
Cut a performance to the beat, automatically.
Beat Sync reads the track and puts your cuts and punches on the beat, so a performance clip feels edited to the music rather than near it.
Read the workflow → CreatorsFrom raw take to posted reel before lunch.
Captions, hooks and a colour grade in one app. Reframe to 9:16, bake in viral captions, and export Shorts-ready video without round-tripping through another editor.
Read the workflow → Freelance editorsDeliver more edits without buying more subscriptions.
One purchase, no per-seat billing, no cloud queue between you and the render. Keep the whole margin on every job.
Read the workflow →Local. Private. One-time price.
macOS 14 Sonoma+ · iPhone on iOS 18+ · Local-only · No cloud