PRESS KIT
Writing about Zella?
The facts, two descriptions you can paste as they are, the logo and real screenshots. Use any of it in coverage of Zella, no permission needed.
IN ONE LINE
Zella is an on-device screen recorder and AI video editor for Mac and iPhone. Record your screen or camera, and one tap cuts the silences, writes the captions and cleans up your voice, with nothing uploaded.
IN A PARAGRAPH
Zella is a screen recorder and AI video editor for Mac and iPhone, built for people who find professional editors too complicated. Record your screen or camera, then run Auto-Polish: it cuts the silences and filler words, writes captions, adds zoom-ins, cleans up the voice and lays in background music, in one tap. Make it Viral adds a colour pop and sound effects on top. Every step runs on the device itself - there is no account, nothing is uploaded, and the app works in airplane mode. Zella is free with no watermark. Zella Pro is a one-time $89 Universal Purchase that unlocks both the Mac and iPhone apps.
FACT SHEET
- Product
- Zella: Recorder & Video Editor
- Made by
- Nasir Uddin Shamim, founder
- Platforms
- Mac (macOS 14 Sonoma or later, Apple Silicon and Intel) and iPhone (iOS 18 or later)
- Launched
- iPhone: 9 September 2026 · Mac: 15 September 2026
- Current versions
- Mac 1.0.2 · iPhone 1.0.3
- Price
- Free, no watermark (exports up to 2 minutes at 1080p). Zella Pro $89 once, Zella Founder $299 once - both unlock Mac and iPhone together
- Privacy
- All recording, AI and export run on the device. No account, no upload, no subscription
- Website
- zellahq.com
Download: App Store (Mac and iPhone, one listing) · More detail: About, Pricing, Changelog
LOGO AND SCREENSHOTS
Click an image for the full-size file. The screenshots are the ones on the App Store today. Please do not recolour or redraw the logo.
THE FOUNDER
Nasir Uddin Shamim
Founder of Zella
Nasir Uddin Shamim is the founder of Zella. He built his career in SEO, AI, and marketing - never short on ideas, but every one of them hit the same wall: turning a raw recording into a video worth posting. Like most beginners, he burned hours fighting complicated editors and shipped far less than he wanted to. So he built Zella, a screen recorder and AI editor for Mac and iPhone that does the hard parts for you - first to unblock himself, and now to help anyone go from raw clip to polished video without the learning curve.