USE CASES
One app. Many people who ship video.
However you make video on a Mac, Zella takes you from record to posted faster.
Founders
Record a feature walkthrough, let Zella zoom and tighten it, and post a polished demo to your launch thread in minutes — not days.
See the workflow →Creators
Captions, hooks, and color grade in one app. Reframe to 9:16, bake in viral captions, and export Shorts-ready video without round-tripping through CapCut.
See the workflow →Social & Reels
Kinetic captions, callouts, and auto-duck music are built in. Make a 9:16 reel from a screen recording in one pass.
See the workflow →Support & Dev-Rel
Blur sensitive keys, add keystroke callouts, and ship on-device captioned tutorials your users can actually follow.
See the workflow →