FOR SUPPORT & DEV-REL
Clear how-to videos at support speed.
Blur sensitive keys, add keystroke callouts, and ship on-device captioned tutorials your users can actually follow.
THE PAIN
- Tickets need a video, not a wall of text
- Screenshots leak API keys and customer data
- No time to learn a professional editing suite
THE WORKFLOW
Record the repro on your machine
Blur secrets, add keystroke callouts and captions
Export and attach it to the ticket
FROM YOUR PHONE
Answer a customer with a 40-second screen recording from your phone - capture the app with a broadcast, trim the dead air, add a Number callout on each step, and send it. Nothing is uploaded to a third party.
Zella for iPhone →WHEN THIS OUTGROWS THE FREE TIER
Usually never. A support clip is short and 1080p is plenty, which the free tier covers permanently. Longer onboarding walkthroughs are where Pro starts to matter.
Everything else here is free forever: the complete editor, all the AI, unlimited recording, and watermark-free export up to 2 minutes at 1080p. Pro is $89 once and covers Mac and iPhone on a single purchase. See pricing →
A good how-to video answers a question permanently. The reason support teams do not make more of them is not doubt about the value - it is that turning a screen recording into something worth linking takes long enough that answering in text wins every time.
Zella shortens that to the point where video becomes the cheaper answer. Record the flow, tap once, and the dead air and stumbles are gone, the clicks are zoomed, and the captions are written. Callouts, 20 types on the Mac and 19 on iPhone, point at the exact control you mean.
GIF export keeps captions and zooms, which makes it the right format for a docs page, a changelog, a pull request or a chat reply where a video player would be overkill.
WHAT YOU ACTUALLY SHIP
A how-to clip that replaces a support macro
Screen recording with Auto-Zoom on the clicks, captioned, short enough to watch instead of reading.
A docs GIF
GIF keeps your captions and zooms, loops forever and needs no player, which suits a README or a changelog.
A bug reproduction another engineer can read
Region capture at exact pixel size, with cursor and keystroke effects showing what was actually pressed.
A release walkthrough with sensitive data hidden
Blur callouts censor account names and tokens, baked into the file rather than trusted to nobody pausing.
THE HONEST ANSWERS
Text answers are faster to produce.
For a one-line answer, yes, and you should keep writing those. Video wins on the flows where text needs six screenshots and still gets misread. The point of Auto-Polish is to move the line: when the edit costs a minute rather than twenty, more of those flows become worth recording.
Our recordings show customer accounts.
Blur regions censor part of the frame and bake into the export. And nothing is uploaded during editing, so the unredacted original never reaches a third party in the first place.
Can I show keyboard shortcuts?
Yes. Keystroke effects display the keys as they are pressed, which is the difference between a viewer following a shortcut and rewinding three times.
FREQUENTLY ASKED
Can Zella export an animated GIF?
Yes. GIF export keeps captions and zooms and loops forever, with no audio. It suits documentation, changelogs, pull requests and chat.
Can I show which keys I pressed?
Yes. Keystroke effects display keys on screen as they are pressed, alongside cursor and click effects.
Can I hide customer data in a recording?
Yes. Blur callouts censor a region of the frame and bake into the exported file.
Can I record just part of the screen?
Yes, on Mac. Full screen, a region you draw, a single window, or camera only. Region capture records at exact pixel size so text stays sharp.
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