The whole studio. In your pocket.

WHY THIS BEATS WHAT YOU ARE USING NOW

Every other editor on your phone needs something from you.

An account. A subscription. Your footage on their servers. A watermark if you will not pay. Zella needs none of it, and that is not restraint - it is the architecture. There is no server to send your video to, so there is no bill to pass on to you, and no reason to hold your export hostage.

EVERYTHING THE MAC DOES - BY TOUCH

Record your screen or camera, then edit it all on the phone.

01 · CAPTURE

Capture anywhere

• Camera recording - front or back, with a live background you can blur, cut out or replace while you film, baked straight into the recording
• Screen recording (ReplayKit) and whole-device broadcast capture
• Import from Photos or Files and edit footage you already shot
• Segmented, crash-safe recording so a call or a low battery never costs you the take
• A teleprompter over the camera preview - you set the pace in words per minute, and the scroll is timed to your script so it finishes when you do
• Pinch to zoom on either camera, continuously - double-tap to snap back to 1x
• Record straight into the project you are already editing, without leaving it or starting a second one

02 · EDIT

Edit like a pro, by touch

• Multi-clip timeline - cut, trim, ripple-delete, drag to reorder, per-clip volume
• Drag either end of anything on the timeline - stickers, titles, music beds and picture-in-picture all trim from both sides, with grips you can see
• Transitions you can see and edit on the timeline - tap to select, drag to another cut, hold to delete
• No tool panel ever covers your video - the canvas resizes to share the screen and stays scrubable behind whatever you opened
• An Audio tool in the toolbar - clip volume and mute, a level for every overlay layer, and the whole sound library in one place
• Picture-in-picture overlays with free-form resize - independent width and height, or snap back to the original ratio
• Zoom blocks, retime and basic speed - free, like the rest of the editor
• Pro: keyframes with a curve editor, feathered effect masks, speed ramps, Color Match and a live luma scope
• 25 transitions and 42 cinematic color looks with an intensity slider, plus .cube LUT import - the looks brighten you rather than shading you, and an automated corner test on a portrait frame keeps it that way every build

03 · ON-DEVICE AI

On-device AI

• Auto-Polish - the one-tap retention edit: silence & filler cuts, extra cuts where you naturally pause, a cross-dissolve on the widest-spaced joins, Beast keyword captions with emoji, noise removal + voice polish, a hook title with an opening punch-in, emphasis zooms, mood-matched music with an arc, and pattern interrupts - it never forces a colour grade or sound effects on your footage
• Make it Viral - the same pass plus the two bold layers Auto-Polish leaves out: a colour pop that skips your own grading, and matched sound effects under the strongest cuts
• Clean Up - remove silences and filler words in one pass, from the on-device transcript
• Make Vertical - face-aware 9:16 reframe for TikTok, Reels and Shorts
• Reel Pack - word-pop captions, a vertical reframe and a transition on every cut, in one tap
• Transcript editing - delete a word and the video ripple-cuts with it
• Polish Voice - automatic on-device noise removal, de-ess, compression and loudness normalization, with music Auto-Duck under your voice
• Auto B-Roll - cutaway cards generated on-device from your caption keywords, no API key and no network; add a free Pexels or Pixabay key only if you want real stock footage
• Background removal built for movement - two on-device vision models must agree on every frame, and the edge tightens where you actually move, so gestures do not drag the room with them
• Bokeh backdrop by default after background removal, switchable to cutout, transparent, blur or any of 40 backdrops
• Beat Sync - cut and punch to the beat of your music bed, tuned per drum band when you want it (never applied for you)
• AI Assistant - edit by typing plain English, 71 editing actions; only your prompt leaves the phone, never your video

04 · SOUND & CAPTIONS

Sound & captions that sell

• 9 viral caption presets with active-word highlight, SRT import and a transcript word editor
• Caption translation into 19 languages, fully on-device via Apple Translation (iOS 18+)
• English captions from any supported language, on the phone - speak Hindi, Spanish or বাংলা and caption in English without your audio leaving the device
• 12 one-tap title templates with 16 kinetic entrances, plus Text Behind Subject and full-screen intro and outro cards
• 19 callout types (including blur and pixelate-censor) and 16 overlay blend modes
• 16 royalty-free music beds composed for Zella - lo-fi, phonk, amapiano, drill, desi pop, synthwave, sad piano, bossa and more, with Auto-Duck under your voice
• Hear it before you place it - tap any bed or sound effect to audition, + to drop it on the timeline
• Record a voiceover with the video rolling in front of you, then put any of the 16 voice changers on the take - and change your mind, because the raw recording is never overwritten
• J/L audio cuts and per-clip volume, plus a searchable, categorised sticker tray that works with no signal
• Named for people who have never edited: the tabs say Text/Titles and Arrows & Labels, the audio toggle says "Music gets quieter when you talk", and every delete answers "tap Undo to bring it back"
• One-time tips that teach the two gestures nobody finds alone - drag the yellow edges to trim, drag your text on the video to move it - then never appear again
• Title fonts you judge by looking: a 51-face grid with a big Aa in each face, five viral faces bundled in the app, favourites one long-press away, and the Lyric look that chips a single line

05 · SHIP

Ship it

• Export MP4, MOV, GIF or M4A with TikTok / Reels / Shorts / YouTube / Instagram presets
• Hand a project to the Mac app as a .zella file to finish on a bigger screen
• Free exports run up to 2 minutes at up to 1080p, watermark-free - and 1080p is free forever
• Pro lifts the length cap and adds 4K, transparent-background export (HEVC with alpha), 60 fps, custom bitrate and the multi-aspect queue - the same one-time purchase that unlocks the Mac

Counted, not rounded: 25 transitions · 42 colour looks plus .cube LUT import · 9 caption presets · 19 callout types · 16 blend modes · 12 title templates with 16 kinetic entrances · 16 voice changers · an AI Assistant with 71 editing actions, free on every tier.

WHERE THE OTHERS WIN

Zella is not the right answer for everyone.

• It is available on the App Store. The app is built, universal and running on iPhone - the listing is still in Apple’s hands. Nothing on this page will hand you a download today, and we are not going to pretend otherwise.
• Apple only. iPhone and Mac. No Android, no Windows, no web editor. If half your team is on a Pixel, this is the wrong tool for that team.
• It edits what you shot. Zella cuts, captions, grades, reframes and cleans real footage. It does not generate a scene from a text prompt, and it will not invent people or places that were never in front of your lens.
• The paid tier sells output, not intelligence. If what you need is a bigger trending-template library rather than a longer 4K export, the $89 is not for you and the free tier probably is.