FOR NONPROFITS & CAUSES
Tell the story without spending the donation on an agency.
Impact clips, volunteer stories and donor updates, made in-house on a phone, with nothing uploaded to a third party.
THE PAIN
- Every pound on production is a pound not on the cause
- Beneficiary footage cannot go to a third-party service
- Nobody on the team is a video editor
THE WORKFLOW
Film the story on a phone
Auto-Polish, captions and a title card
Blur anything identifying and export
FROM YOUR PHONE
Field footage records and edits on the phone that shot it, with no signal and no upload required.
Zella for iPhone →WHEN THIS OUTGROWS THE FREE TIER
An annual report film or a full beneficiary story runs long. Everything shorter fits the free tier, watermark-free.
Everything else here is free forever: the complete editor, all the AI, unlimited recording, and watermark-free export up to 2 minutes at 1080p. Pro is $89 once and covers Mac and iPhone on a single purchase. See pricing →
Nonprofit video carries a constraint commercial video does not: every pound spent on production is a pound not spent on the work, and the footage often shows people whose consent to appear does not extend to a third-party cloud service.
Zella answers both at once. It is a one-time purchase rather than a recurring cost that has to be defended at every budget review, and it processes everything on the device, so beneficiary footage never reaches anyone else's server. Blur callouts censor faces, names or documents still visible in frame, baked into the exported file.
For field work it also works with no signal at all, which matters when the story is happening somewhere with no connection.
WHAT YOU ACTUALLY SHIP
An impact or beneficiary story
Filmed on a phone, cut and captioned, with blur callouts over anything identifying.
A donor or supporter update
Talking head with a clean background, an intro card and captions, sent as a file rather than a link.
A volunteer recruitment clip
Short, captioned and vertical for the feeds volunteers actually use.
An event recap
Several clips cut to music, with titles, exported in the shape each channel wants.
THE HONEST ANSWERS
We have no budget and no video person.
Then start on Free and you may never need to leave it. Free is the complete editor and every AI feature with unlimited recording and no watermark, capped at a 2-minute export at 1080p, which covers most social and supporter video.
We cannot upload footage of the people we work with.
You will not have to. There is no account, no cloud and no upload path, so the unredacted footage never leaves the device. Blur callouts then bake a censor into the file you do publish.
Our team changes constantly with volunteers.
Worth knowing the shape of the licence: it is per Apple ID as a Universal Purchase, not a transferable team seat. For a rotating volunteer base that is a real friction, and the free tier is often the more practical answer.
FREQUENTLY ASKED
Can we make nonprofit videos for free?
Yes. Zella Free is the complete editor with every AI feature, unlimited recording and no watermark, capped at a 2-minute export at 1080p.
Can we blur faces in footage?
Yes. Blur callouts censor a region of the frame and bake into the exported file.
Is beneficiary footage uploaded anywhere?
No. Recording, editing, transcription and export all run on the device, with no account and no upload path.
Does it work in the field with no signal?
Yes. Everything except Auto B-Roll runs offline.
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