FOR ARTISTS, MAKERS & CRAFTERS
The process is the product. Film it while you work.
Speed up a six-hour make into thirty seconds, caption the steps, and put it on the listing and the feed.
THE PAIN
- Six hours of work compresses badly by hand
- Listing photos cannot show craft or scale
- Editing time competes directly with making time
THE WORKFLOW
Film the make on a phone or a tripod
Speed ramps compress it to the interesting parts
Caption the steps and export
FROM YOUR PHONE
Film on a phone propped against a jar, speed it up and caption it without leaving the bench.
Zella for iPhone →WHEN THIS OUTGROWS THE FREE TIER
A full build video for a listing or a course runs long, and transparent export puts a cutout of the finished piece on any background.
Everything else here is free forever: the complete editor, all the AI, unlimited recording, and watermark-free export up to 2 minutes at 1080p. Pro is $89 once and covers Mac and iPhone on a single purchase. See pricing →
For anyone who makes physical things, the process is the marketing. A photo of a finished piece cannot explain why it costs what it costs; thirty seconds of it being made can, and does, better than any description on a listing.
The obstacle has always been that six hours of making does not compress by hand without an afternoon of editing. Zella does the compressing: speed changes and speed ramps take the long stretches down, captions label the steps, and the audio stays in sync throughout.
It runs on a phone propped against a jar, which is the realistic camera setup at a workbench.
WHAT YOU ACTUALLY SHIP
A process video for a listing
Six hours sped down to thirty seconds, with the steps captioned so it reads on mute.
A detail or texture close-up
Region capture and zoom keep fine detail sharp rather than scaled twice.
A finished-piece cutout
Transparent export with a real alpha channel, so the piece sits on any background on your shop or site.
A studio tour or restock announcement
Camera with a clean background, an intro card and music that ducks under your voice.
THE HONEST ANSWERS
My hands are covered in clay. I cannot operate an app.
You are not meant to during the make. Film the whole thing unattended, then do the editing afterwards in a couple of taps. Speed ramps are what turn the unattended footage into something watchable.
Six hours of footage on a phone is a lot of storage.
It is, and that is a genuine cost of editing locally rather than uploading. The upside is that a long make never waits on a queue, and recording is unlimited on every tier including free.
Will a sped-up video look jerky?
Speed ramps give a gradual change rather than a hard jump, which reads more smoothly than a straight multiplier. For fast motion specifically, Pro renders at 60 fps.
FREQUENTLY ASKED
How do I speed up a long process video?
Use constant speed changes for a whole section or speed ramps for a gradual change. Both keep the audio in sync.
Can I put my finished piece on a transparent background?
Yes, with Pro. Transparent export writes a .mov with a real alpha channel, HEVC on iPhone or ProRes 4444 on Mac.
Is there a recording length limit?
No. Recording is unlimited on every tier, including free. The 2-minute cap applies only to the free export.
Do I need a computer?
No. The iPhone app records, edits and exports on its own.
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