ZELLA / Docs Download for macOS

Zella Workflow Recipes

Animated three-step Zella workflow: capture, clean and style, reframe and ship

Quick answer: Pick the goal that matches your video and follow the recipe top to bottom. Every recipe uses the same core path — record → AI cleanup → captions → motion → audio → color → reframe → export — tuned for that format. Each recipe below is self-contained.

On this page: YouTube tutorial · TikTok/Reel/Short · product demo · course lesson · bug report · intro/sizzle · one-to-three · best-practice order

How to make a YouTube tutorial with Zella

Goal: a clear, watchable 5–10 minute how-to (16:9, narrated).

  1. Record (3–4): Screen + Mic (Camera optional), Full or Region 16:9, 1080p. Record (⌘⇧R); talk naturally.
  2. Tighten (10): Remove Silences → Apply, then Remove Fillers → Apply.
  3. Emphasis (12): Auto-Zoom Clicks → Apply.
  4. Captions (11): Transcribe → preset Clean (or Karaoke) → fix wrong words.
  5. Audio (14): Polish Voice → Apply (−14 LUFS).
  6. Polish (17): optional Auto-enhance or a subtle look at ~50%.
  7. Callouts (19): Arrow/Number on key steps; Blur any secrets.
  8. Export (21): Platform YouTube → MP4 1080p. Also export an SRT for YouTube’s caption upload.

How to make a TikTok, Reel, or Short

Goal: a punchy 15–45s vertical clip that survives the mute scroll (9:16).

  1. Record (4): Region 9:16 (or 16:9 and reframe later); Screen + Camera + Mic.
  2. Tighten hard (10): Remove Silences + Remove Fillers.
  3. Reframe (20): Platform TikTok, Fill, nudge crop offset (Apple Silicon: auto-track).
  4. Captions (11): preset Hormozi or Word Pop, large, center.
  5. Hook title (18): gradient-fill title, pop entrance, anchored top-center.
  6. Energy (12–13): a couple of zooms; speed up slow stretches; a Whip Pan if it fits.
  7. CTA (18): a Follow/Subscribe title near the end.
  8. Export (21): Platform TikTok → MP4 1080p.

How to make a product demo

Goal: show the product working, build trust, drive a sign-up.

  1. Record (4): Region around the app, Screen + Camera bubble + Mic; click deliberately.
  2. Tighten (10): Remove Silences; light filler removal.
  3. Emphasis (12): Auto-Zoom; a manual zoom + anchor on the key moment; motion blur on the fast move.
  4. Speed (13): 4×–8× over installs/loading; a short ramp back to 1× on the “it works” reveal.
  5. Callouts (19): Spotlight the key panel, Number the steps, Blur real keys/emails.
  6. Captions (11): Clean, bottom.
  7. Audio (14): Polish Voice; optional soft music with Auto-Duck.
  8. Look (17): subtle Warm Cinematic at ~40%.
  9. Export (21): YouTube 1080p for the site; a TikTok 9:16 cut for social.

How to make a course lesson

Goal: a consistent, professional teaching video that’s one of many.

  1. Studio Settings (5): a consistent bubble (Wide, M, bottom-left) and a solid background.
  2. Record (4): Full or Region 16:9, Screen + Camera + Mic.
  3. Tighten (10): Remove Silences + Remove Fillers.
  4. Structure (18–19): Number + Title lower-thirds per section; a title-card intro (import an image as a still, 8) with a Cross Dissolve into the lesson.
  5. Captions (11): Clean; export SRT for the LMS.
  6. Audio (14): Polish Voice (−14 LUFS) for level consistency.
  7. Export (21): YouTube 1080p MP4. Reuse this exact recipe every lesson.

How to record a bug report or async update

Goal: record once, share fast, no editing fuss.

  1. Record (3): Region around the issue, Screen + Mic; narrate as you reproduce it.
  2. Optional: Remove Silences to tighten.
  3. Censor (16/19): Blur any tokens/customer data.
  4. Export (21): GIF (720p) for an issue/PR, or MP4 720p for Slack. Total time: a couple of minutes.

How to make a branded intro or sizzle

Goal: a reusable 5–10s branded opener.

  1. Import a logo image as a still (8).
  2. Title (18): big gradient-fill statement with a kinetic entrance + stroke.
  3. Color/Effects (16–17): a look at ~60%, light Grain, soft Vignette, Letterbox.
  4. Motion (12): a slow scale keyframe on the logo, eased in the graph editor.
  5. Audio (14): a short music sting.
  6. Transition (15): Light Leak into your main content.
  7. Export (21) as a reusable MOV.

How to turn one recording into three platforms

Goal: maximum reach, minimum re-work.

  1. Record a 16:9 piece; finish the edit once.
  2. Export YouTube (16:9, 1080p).
  3. Platform → TikTok (9:16), Fill, crop offset + larger captions → Export.
  4. Platform → Square (1:1) → Export.
  5. Export a GIF of the best moment for docs/social posts.

What is the best-practice editing order?

For almost any project, this order avoids rework:

  1. Record clean (deliberate clicks; leave handles at start/end).
  2. Cut/cleanup (silences → fillers → manual recut).
  3. Speed (compress slow parts).
  4. Motion (auto-zoom → manual zoom → keyframes).
  5. Audio (polish voice → music → auto-duck → J/L cuts).
  6. Captions.
  7. Color & effects.
  8. Titles & callouts.
  9. Reframe to the target aspect (re-check anchored titles/captions).
  10. Export per platform.

Animated three-step recipe: record a tutorial, caption it, reframe to shorts

Pro tips & gotchas

  • Tutorial: record with click rings + keystrokes → Auto-Zoom Clicks → captions → export 16:9.
  • Talking-head short: camera-only → Polish Voice → captions → reframe 9:16 → export.
  • Demo from a long take: AI Cleanup (silences/fillers) → speed up dead time → a transition or two → export.
  • Build your own order, but a good rule is cut first, decorate last — cleaning timing before adding captions/zoom saves rework.

Related: Editor overview → · AI cleanup → · Reframe → · Export →